The Evolution of Golf Equipment Across the History of the Game

By Ken Martin, Keiser University College of Golf Professor and PGA Certified Professional The Evolution of Golf Equipment Across the History of the Game The game of golf has undergone a remarkable transformation in its equipment, reflecting player demands through technological advancements and materials science. From rudimentary wooden clubs and feather-filled leather golf balls to…

The Rise of Indoor Golf and Entertainment Venues

By Bradley Turner Keiser University College of Golf Executive Director – MBA, PGA Golf has evolved significantly over the past few decades, blending tradition with technology to create new ways for enthusiasts to enjoy the game. Among the most innovative advancements is the rise of indoor golf venues and simulators. This trend has revolutionized the…

Six Reasons to Become a Member of the PGA of America

By Bradley Turner, Keiser University College of Golf Executive Director – MBA, PGA The world of golf is more than just a sport; it’s a way of life for those passionate about pursuing a career in the golf industry. The golf industry has enjoyed unprecedented growth in rounds played by golfers in America over the…

Tee Time Management: Optimizing Profitability

By Bradley Turner, Keiser University College of Golf Executive Director – MBA, PGA Most golfers like the idea of showing up to their golf course of choice with no other golfers in sight as they head to the first tee. The typical golfer wants to enjoy a day on the golf course without concern about…

Five Things Being a Golfer Says About Your Personality

By Bradley Turner Keiser University College of Golf Executive Director – MBA, PGA The average non-golfer must wonder what is so appealing about the game of golf from the perspective of the 25 million golfers in America. I can attest on behalf of many American golfers that there are many special aspects to the game…

How to Hit a Draw

By Bradley Turner Keiser University College of Golf Executive Director – MBA, PGA The golf swing is a three-dimensional movement with countless variables that influence the flight of the golf ball. This can create a misunderstanding as to why the ball hooked or sliced. There are only five foundational variables that make a golf ball…

Understanding the Learning Curve in Golf Instruction  

By David Wixson, Keiser University College of Golf Professor and a PGA Master Professional  Golf is a game of patience, persistence, and precision. For beginners and even intermediate players, the learning curve can be steep. Whether you’re just starting or striving to shave a few strokes off your handicap, understanding the golf learning curve and…

Customer Experience is a Key Component in Golf Course Management

By Frank Longabucco – Keiser University College of Golf Professor and PGA Certified Professional A key component of golf course management is the customers’ experience. Golf operators are in the hospitality industry. Creating a positive customer experience at your facility will drive repeat business, differentiate you from the competition, add to member retention, and increase…

When to Replace Your Golf Clubs

Every year, golf club manufacturers release their latest and greatest golf clubs. The annual releases are upgrades on the previous models, and with golf club technology reaching new levels, there is a chance a player’s performance can improve from the new items. The continual development of high-quality clubs makes it seem like golfers need to…

How Golf Teaching Techniques Have Evolved – Part II

Modern-Day and the Future of Golf Instruction  By Ken Martin – Keiser University College of Golf Professor and PGA Certified Professional  In Part I of this blog, we identified the important role of technology in modern instruction.  Video Analysis and Launch Monitors Video analysis and launch monitors have revolutionized golf instruction by providing detailed insights…