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Sports Management (Leadership), BS


Keiser University’s Bachelor of Science in Sports Management (Leadership Track) is designed to provide students with the knowledge and skills required for leadership positions in the sport industry. The sport industry is one of the largest segments of the economy, and opportunities for careers exist in international, professional, amateur, and collegiate sport, as well as in tourism, recreation, and private sport enterprise. The Keiser curriculum focuses on developing leadership skills applicable to the sport industry, and offers flexibility in selecting courses in such areas as coaching, marketing, management, law, psychology, economics, and finance.

Program Objectives

Upon completion of this program, students are able to:

  • Apply leadership principles to the sport industry
  • Describe effective coaching interventions to enhance athlete motivation and performance
  • Effectively market sport, its products and services, for consumer consumption
  • Limit liability in sport organizations through application of both risk management and best legal practices in sport
  • Design, implement, and manage sport events
  • Identify and utilize trends in sport consumption to manage market strategies for the improved consumption of a sport product or service
  • Apply best practices in sales to improve sales performance in a sport organization
  • Apply ethical principles in the management of sport organizations
  • Analyze human behavior, mental processes and theories associated with group communication, team building, interpersonal conflict, and persuasion
  • Assess current issues in sport management and their likely impact on varying sport organizations
  • Discuss how the economics of sport influence the business decisions of sport organizations
  • Manage the day-to-day business aspects of a sport organization toward the fulfillment of that organization’s mission and objectives
Prerequisites for Major Courses

Successful completion of lower division SPM courses.

  • Sport in American Life
  • Risk Management
  • Venue and Event Management
  • Strategic Sport Marketing and Sponsorship
  • Managing Social Media in Sport Business
  • Principles and Science of Coaching
  • Persuasion
  • Sport Psychology
  • Governance and Policy in Sport Organizations
  • Sport Consumer Behavior
  • Selling in Sport Management
  • Sport Economics
  • Sport Finance
  • Sport Management Internship III
  • Sport Management Internship IV
  • Psychology of Coaching and Team Building
  • Group Communication and Team Interaction
  • Conflict Resolution
  • Students may choose 15.0 upper division credit hours in any field(s) to complete this requirement.