How to Mark Your Golf Ball: Rules, Etiquette, and Common Mistakes

by Patrick Ronayne, Professor at the College of Golf at Keiser University, PGA Professional To mark a golf ball on the putting green, place a ball marker right behind or right next to the ball, lift the ball, and later replace it on its exact original spot. Pick up the marker before you putt. The…

How Golf Analytics is Changing Player Development

by Ken Martin, Professor at Keiser University College of Golf, PGA Certified Professional Golf analytics is the use of measured data from launch monitors, shot-tracking sensors, and strokes gained statistics to show golfers exactly where they gain or lose strokes. It is changing player development by telling players and coaches what to practice, which makes…

The Influence of Artificial Intelligence in the Golf Industry

By Patrick Ronayne, Professor at the College of Golf at Keiser University, PGA Professional Artificial intelligence (AI) is used in golf to analyze swings, recommend clubs and targets, turn shot data into better statistics, power tournament coverage, answer rules questions, and run courses more efficiently. For players, that means faster feedback and smarter decisions. For…

How to Fix a Slice: a Complete, Practical Guide

by David Wixson, Professor at Keiser University College of Golf, PGA Master Professional A slice happens when the clubface is open relative to your swing path at impact, and fixing it comes down to squaring the face, swinging more from the inside, and practicing those changes with structure. For most golfers that means a stronger…

What Is AimPoint in Golf?

by Frank Longabucco, Professor at Keiser University College of Golf, PGA Certified Professional AimPoint is a green-reading system that teaches golfers to feel the slope of a green with their feet, then use their fingers to find the best aim point for a putt. It gives players a repeatable way to read break instead of…

The Jimmy Ballard Golf Swing Method: Key Principles and Lasting Influence

  Every once in a while, an innovator comes around who changes the game of golf as we know it. In the 1980s and 1990s that innovator was Jimmy Ballard.  Who Is Jimmy Ballard?  Also renowned as the “Father of Connection,” Jimmy Ballard is a well-known golf instructor who has worked with more than 100 touring professionals. He…

What to Expect from a Golf Management Program

By Patrick Ronayne, Professor at the College of Golf at Keiser University, PGA Professional In this ever-changing professional landscape, it is even more important to find pathways that align with your personal interests and passions. They say that if you love what you do, you never work a day in your life, and that is…

Student Success Stories: Alumni Who Thrived After Keiser University College of Golf

By Mr. Turner, Dean and Executive Director College of Golf, PGA Certified Professional, MBA, PGA For many aspiring golf professionals, success is not defined by competing on the PGA Tour—it’s about building a sustainable, rewarding career in an industry they love. At Keiser University College of Golf, alumni have transformed their passion for the game…

How to Calculate a Golf Handicap

By Bradley Turner, Dean and Executive Director College of Golf, PGA Certified Professional, MBA, PGA Golf is one of the few sports that allows players of vastly different skill levels to compete fairly against one another. Whether a golfer regularly shoots under par or struggles to break 100, the handicap system provides a way to…

Golf Swing Timing: How to Sync Your Body and Club for Consistency

By Ken Martin, Keiser University College of Golf Professor and PGA Certified Professional Golfers at every level chase the feeling of a pure strike—one that launches cleanly, holds its line, and seems almost effortless. While many players search for the perfect position or secret move, the real engine behind repeatable ball striking is golf swing…