In many sports, sponsorship deals play a pivotal part in providing much-needed financial support and exposure to individual players and entire leagues. Golf is no exception — and the right sports management strategies can be critical in shaping these deals. With a thorough understanding of the types of sponsorship deals in golf and their influence on the…
By Brad Turner, Keiser University College of Golf Executive Director – MBA, PGA A golf swing is a highly coordinated athletic motion that blends balance, timing, strength, and precision. While it may look fluid when performed by skilled players, the swing is vulnerable to ingrained bad habits that can sabotage consistency, distance, and accuracy. These…
By Donna White, Keiser University College of Golf Professor – PGA and LPGA Member and Winner of Three LPGA Tour Events Most golfers spend hours on the driving range and only a few minutes on the practice greens. The path to lower scores lies in your green reading skills, mastering distance control, especially on long…
By Ken Martin, Keiser University College of Golf Professor – PGA Certified Professional Golf is a game of precision, patience, and relentless practice. But let’s face it, Mother Nature doesn’t always cooperate. Rain, snow, darkness, or a packed schedule can derail your range sessions or course time. Enter golf simulators and indoor facilities: high-tech havens…
By David Wixson, College of Golf Instructor – PGA Master Professional Golf retail management is a specialized segment of the sporting goods industry that focuses on delivering products and services tailored to golf enthusiasts. From equipment and apparel to accessories and technology, managing a golf retail business requires a unique blend of product expertise, customer…
Whether you already own a golf cart or are planning to purchase one in the near future, knowing how to care for your cart matters. From gas-powered to electric carts, we’re breaking down some of the most critical maintenance considerations below, along with practical tips for deciding between DIY and professional repairs. Why Golf Cart…
These days, there is no shortage of options to choose from when it comes to golf bags. From stand bags and cart bags to completely personalized options, knowing how to choose the right bag and organize it can make all the difference out on the course. Why Golf Bag Organization Matters If you’ve spent a fair…
PGA Tour 2K25 is one of the most talked-about video games among sports-lovers, and for good reason. Believe it or not, if you’re a golf player yourself, you might even learn a thing or two from this noteworthy release. Why Golf Video Games Matter in 2025 Today, golf video games offer an accessible outlet for…
Today’s golfers rely on a wide range of accessories to elevate their game, including options to help measure the distance between their ball and another target (such as a flagstick). When it comes to measuring that distance with accuracy, many golfers leverage rangefinders, GPS watches, or a combination of both. So, what’s the difference — and…
By Connie Capanegra, Keiser University College of Golf Instructor and LPGA Member The golf industry is entering 2026 in a position of remarkable strength. Over the past several years, golf has experienced steady growth in both participation and popularity across the United States. According to the National Golf Foundation, more than 28 million Americans played…
