Brendon R. Elliott, PGA, Golf Professional, Coach, Educator, and Writer A golfer walks into the pro shop and holds a phone across the counter. “Do you have these?” On the screen is a low-top golf shoe adapted from a sneaker the employee recognizes. The customer already knows the available colors, the release date, and which…
By Brendon R. Elliott, PGA, Golf Professional, Coach, Educator and Writer The initials next to an instructor’s name can be confusing to those outside the golf business. PGA is often mistaken for PGA Tour, and LPGA for the LPGA Tour. At a facility, those credentials usually identify people whose days are filled with lessons, tee…
By Brendon R. Elliott, PGA, Golf Professional, Coach, Educator and Writer Forty-five minutes disappear quickly on a practice range. Hit a few wedges, pull the driver, try the last swing thought, check your phone, and the session is nearly finished. You worked. You may not have practiced what your game needed. Practicing like a college…
By Brendon R. Elliott, PGA, Golf Professional, Coach, Educator and Writer At 7:15 on a rainy evening, one golfer may be working through a lesson while six people in the next bay argue over a virtual closest-to-the-pin contest. Only one group came to practice. The venue needs both. The lesson depends on accurate information and…
By Brendon R. Elliott, PGA, Golf Professional, Coach, Educator and Writer On YouTube, a Tuesday can feel like tournament day. A new match appears without a trophy, ranking points, or a network television window. Viewers know the players, understand the running jokes, and care who makes the final putt. By Wednesday, parts of the episode…
By Brendon R. Elliott, PGA, Golf Professional, Coach, Educator and Writer A golf shot no longer belongs to one screen. During a tournament, the television replay may appear first. A vertical version follows on social media. The player’s interview becomes part of a podcast, while a writer adds the shot to a story that will…
By Bradley Turner, Dean and Executive Director College of Golf, PGA Certified Professional, MBA, PGA The golf industry continues to evolve as players seek more sophisticated instruction, data-driven coaching, and comprehensive player development programs. For aspiring golf instructors, coaches, and golf professionals, one of the most important career decisions is whether to pursue a golf…
by Ken Martin, Professor at Keiser University College of Golf, PGA Certified Professional Golf rewards consistency, power, and control more than raw athleticism. Yet many amateurs overlook the physical foundation that supports a reliable swing. You do not need a gym membership, expensive equipment, or hours of free time to build that foundation. A focused…
By Brendon R. Elliott, PGA, Golf Professional, Coach, Educator and Writer Golfers can have a terrific day at a club while its general manager spends the morning discussing a broken walk-in cooler, two open jobs, and next year’s insurance renewal. Nobody puts those items on a scorecard. They still affect the experience. The general manager…
By Brendon R. Elliott, PGA, Golf Professional, Coach, Educator and Writer Plenty of people love golf. That does not mean they would enjoy working in it. One person may enjoy arriving before sunrise to prepare a course. Another would rather edit video until midnight. A full tournament operation excites some people, while a quiet fitting…
