Bachelor of Science in Sport Management


Keiser University’s Bachelor of Science in Sport Management is designed to provide students with the knowledge and skills required for a career in the sport industry. The sports industry is one of the largest segments of the economy, and opportunities for careers exist in international, professional, amateur, and collegiate sports, as well as in tourism, recreation, and private sport enterprise. The Keiser curriculum focuses on the business aspects of the sport industry, including marketing, management, law, ethics, economics, and finance. The program is offered as a 120-credit program and a 60-credit degree completion program. The 120-credit program features a course-based track with three concentrations in Golf Management and Sales, Media and Technology. The degree completion program features concentrations in Golf Management and Sales,  Media and Technology. Students enrolling in the degree completion program must have an approved Associate’s degree.

The College of Golf and Sport Management offers the degree completion and the course-based track via web-based instructional delivery. The degree completion program with Golf Management concentration is also offered campus-based. The Sarasota branch campus offers the internship-based track via hybrid instructional delivery.


Upon completion of this program, students are able to:

  • Integrate knowledge from sports management and business administration.
  • Apply business procedures to sports management.
  • Effectively market various types of sports and sport development programs.
  • Understand the principles of organizational behavior as they relate to sport management and staffing.
  • Understand the legal ramifications of managing a sports facility as they relate to both business law and human resource management.
  • Analyze the role of ethics in sport management.
  • Apply the principles of finance, accounting, and economics to the sport industry.

Students enrolled in the Golf Management Concentration are able to:

  • Integrate knowledge from the golf industry with sport management.

Students enrolled in the Sales Concentration are able to:

Students enrolled in the Media and Technology are able to:


Successful completion of lower division SPM courses.


Program Outline

Upper Division Sport Management Courses (33.0 credit hours)

  • Accounting for Managers and Investors
  • Governance and Policy in Sport Organizations
  • Risk Management
  • Venue and Event Management
  • Ethical Issues in Sport Management
  • Strategic Sport Marketing and Sponsorship
  • Sport Economics
  • Sport Finance
  • Strategic Management for Sport Organizations
  • Sport Psychology

Golf Management Concentration (for students enrolled in Track 2) (18.0 credit hours)

  • Golfer Development Programs
  • Principles and Science of Coaching
  • Marketing in Golf
  • Technology in Sports Coaching
  • Human Resources Mgmt. for the Golf Professional
  • Sport Administration and Law for the Golf Professional

Sales, Media, and Technology Concentration (Track 1) (18.0 credit hours)

  • Sports Consumer Behavior
  • Selling in Sport Management
  • Advanced Selling and Sales Management
  • Sport Journalism
  • Sport Broadcasting
  • Managing Social Media in Sport Business