Guest Speaker Retail Management Classes

Today the Retail Management classes had the pleasure of Mary Lee Cobick as a guest speaker.  Ms. Cobick is an LPGA Class A member, manager of Golf Professional Services, Head Golf Professional at Okeeheelee Golf Course, and President of the Junior Golf Foundation of America, Inc.  Ms. Cobick manages and buys the merchandise for three different facilities.

Ms. Cobick spoke to the students about the importance of knowing your customers so you can buy the right merchandise.  She stressed customer service, sales promotions, goods merchandising, service merchandising, open to buy plans and matching percentage of buying to percentage of sales.  The presentation was interesting because she discussed different strategies for different facilities.  Her eighteen years of experience working and part owner with Golf Professional Services gave our students insightful information from an expert in the industry.

Ms. Cobick discussed the relationship building with customers, employees and sales representatives.  Her presentation reinforced class discussions and she added dynamic examples about what it takes to operate retail golf shops.  The presentation was follow by a lively question and answer.

Thirty six students from Mr. Wixson and Mr. Longabucco’s retail management classes attended.

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