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SPORT MANAGEMENT

Bachelor of Science Degree

College of GolfKeiser University’s Bachelor of Science in Sport Management is designed to provide students with the knowledge and skills required for a career in the sport industry. The sports industry is one of the largest segments of the economy, and opportunities for careers exist in international, professional, amateur, and collegiate sports, as well as in tourism, recreation, and private sport enterprise. The Keiser curriculum focuses on the business aspects of the sport industry, including marketing, management, law, ethics, economics, and finance. The program is offered as a 120-credit program and a 60-credit degree completion program. The 120-credit program features a course-based track with three concentrations in Golf, Psychology, and Sports Medicine and Fitness Technology. The degree completion program features concentrations in Golf, Psychology, and Sports Medicine and Fitness Technology. Students enrolling in the degree completion program must have an approved Associate’s degree.

 

The College of Golf offers the degree completion and the course-based track via web-based instructional delivery.



Program Objectives
Upon completion of this program, students are able to:

• Integrate knowledge from sports management and business administration

• Apply business procedures to sports management

• Effectively market various types of sports and sport development programs

• Understand the principles of organizational behavior as they relate to sport management and staffing

• Understand the legal ramifications of managing a sports facility as they relate to both business law and human resource management

• Analyze the role of ethics in sport management

• Apply the principles of finance, accounting, and economics to the sport industry

 

Students enrolled in the Golf Concentration are able to:

• Integrate knowledge from the golf industry with sport management

Students enrolled in the Sports Medicine and Fitness Technology Concentration are able to:

• Integrate knowledge from Sports Medicine and Fitness Technology with sport management

Students enrolled in the Psychology Concentration are able to:

• Integrate knowledge from the field of psychology with sport management

Prerequisites for Major Courses

  • • Successful completion of lower division SPM courses

Upper Division Sport Management Courses – Course-Based (33.0 credit hours)

Accounting for Managers and Investors  
Governance and Policy in Sport Organizations  

Risk Management

 
Venue and Event Management  
Ethical Issues in Sport Management  
Strategic Sport Marketing and Sponsorship  
Sport Economics  
Sport Finance  
Strategic Management for Sport Organizations  
Sport Psychology  

Golf Concentration (for students enrolled in Track 2) (18.0 credit hours)

Golfer Development Programs  
Principles and Science of Coaching   
Marketing in Golf  
Technology in Sports Coaching  
Human Resources Mgmt. for the Golf Professional  

Sport Administration and Law for the Golf  Professional

 

Sports Medicine and Fitness Technology Concentration (for students enrolled in Track 2) (18.0 credit hours)

Exercise Leadership   
Applied Kinesiology  
Advanced Care & Prevention of Athletic Injuries  
Nutrition in Health & Science  
Substance Abuse  
Stress Management  

Psychology Concentration (for students enrolled in Track 2) (18.0 credit hours)

Health Psychology   
Addictive Behaviors  
Adolescent Psychology  
Psychology of Adult Development  
Psychology of Coaching and Team Building   
Stress Management  

 


Career Assessment

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Career Guide

For most, the idea of a career in golf brings images of a young pro behind the counter at a country club, but in reality the game drives millions of golf job opportunities in the United States alone.


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Video Tour

Whether you choose to complete your BS degree completely online or participate onground, we are here to help you succeed by providing the professional and academic foundation that will allow you to meet your career goals and objectives.

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PGA Instruction

Students have the option to participate in our on-campus golf program that gives them access to the PGA Center for Golf Learning and Performance ( "Top 100 Golf Ranges" by Golf Range Magazine), lessons from our PGA staff, and 2 rounds of golf per week.

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